insideMAN

Lego tells a great father-son story to advertise its plastic bricks

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8. Lego: Let’s Build 

There are a growing number of father-daughter adverts but not so many father-son ads. This one from Lego is narrated by a young buy who describes his dad as the “guy who will always go an extra brick with me”.

The next advert shows how dads have to compromise on many areas of family life bar one, click here to see the advert now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

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  • Paul Mills

    I am toast! when my boys see this advert they will no longer believe that over 40’s are not allowed to play Lego.

    You see, we have a thing, I pretend that lego is boring – B O R I N G; and they make lots of great stuff on their own and point out what it is, how it works, all the different functions that it has cunningly built in. I talk to them about what they have built and say how much I appreciate their imagination and design skills – and all that before breakfast- most mornings; which leaves me undisturbed for that extra 20 minutes. Now, thanks to this subversive piece of media exploitation of vulnerable middle aged dads, and impressionable young minds, at the crack of dawn, they will expect me to be hale and hearty, don my lego builder overalls and actually get my hands dirty. Guess it’s time to play dirty, and play the ‘more women needed in construction’ card, Hazel will be forever grateful and who knows I might even get a cup of tea in bed ……