Here’s a quick thought experiment, what would you think of a man who did the following?
He meets a woman for a first date then ditches her because she isn’t good looking enough by climbing out of a toilet window, leaving her sitting on her own at the restaurant.
He dodges a kiss from another woman by imagining her as an opponent in a boxing match.
He mocks a woman because he doesn’t like the present she gave him.
He spots an attractive woman running in the park, then turns around and chases after her.
He goes to the gym and gets sexually aroused by the vibrations of one of the gym machines.
You’d probably think he was a sexist, shallow, creepy and selfish arsehole, right?
Except that’s exactly what a woman does to a series of men in the Virgin Active advert below.
So why, when we would feel so differently about it if she were a man, does this advert present her behaviour as charming, sexy, and even something to aspire to?
Sure, the advert is harmless enough, but it’s an example of how so often when it comes to calling out #EveryDaySexism, sauce for the gander is rarely also sauce for the goose.