The rapid growth and development of e-sports in society has led to the question being asked of its place in the sporting world compared to a live sporting event. Whether you are an e-sports follower or a more traditional sports bettor, you could use a resource available that you can trust for your betting adventures.
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In this article, we aim to show how e-sports and traditional live sports events are different, where they share similarities as well as the consumer’s matchday experience of both. Let’s get into it!
In the UK, e-sports have experienced tremendous growth in recent times due to advancements in technologies and improved internet speeds around the world. These advancements have led to an up-curve demand amongst fans to enjoy more on-the-go gaming and e-sports experiences.
While the enjoyment of a live sporting event will always have its place amongst sports fans, the changing nature of players’ gaming habits has meant that a more immersive and interactive experience is now being sought out in addition to the thrills of attending live sports events.
Both e-sports and more traditional live sports events have worldwide audiences but how they engage with those crowds can be extremely different. e-Sports live events are about much more than just the matches the public are watching.
These events create a large, vibrant and immersive experience for the paying members of the public. The organisers of these large live e-sports events understand the importance of fan engagement, so they offer a higher level of available interaction between the fans and the e-sports athletes than a more traditional sport would.
They do this by supplying a range of fan engagement offerings, from giveaways for fans to more advanced and exciting interactive transactions between the event and its fans, to meet and greets between well-known e-sports personalities and their followers.
These methods of fan engagement are used to create a more memorable fan experience, as well as help drive up social media views and increase their viewership.
More traditional sports have long been ingrained in the cultures of many places so have that advantage over the growing world of e-sports events. Live sporting events are known for the communal experiences that the fans attending get to enjoy.
Since supporters started attending live sports events, they have always been a social event. They are known for their high energy, crowd energy and overall excitement that is hard for other events to try and replicate.
While the main point of attending a live sports event is to enjoy the sport on offer to fans, live sports events have also recently made a major push to be more interactive and immersive for match-going fans at stadiums or arenas.
This could be in response to the increased interaction available to e-sports fans, as well as looking to broaden and keep the wide-ranging age demographics of the people attending live sporting events regularly.
The thrill of being part of a live sports event and cheering on your favourite team or player to victory means that the experience of attending such events will always hold a special place for fans. It has also been shown to improve the well-being of such fans as well as reduce the level of loneliness.
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Comparing and discussing the match day experiences of e-sports events with more established sports events is not a way of trying to decide that one is far better than the other, it is about showing fans the value that both kinds of events bring to their fans. With both events continuing to influence and push each other, the only advantage is for the match-going fan who gets to experience all the benefits that attending these events can bring.