4. Halifax

Seven out of ten men think we’re stereotyped in the media and yet half of us still aspire to be like one particular man from the world of TV adverts. According to a survey by the male suicide prevention charity CALM, men  most want to be like the  overweight, beardy dad Paul Knowles who loves doing things for his family and puts “more effort into [their] holiday than most do at work. A total of 45% of men told CALM they can relate to Paul and 51% say they aspire to be like him. As the advert says, “Paul, in our eyes, you’re already a winner”.

http://youtu.be/VZlZ_6l8ul4

How did Sainsbury’s put Asda to shame with a Christmas ad about fatherhood? Click here to find out.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

• 12 brilliant adverts starring dads that everyone will love
• Are advertisers finally beginning to take dads seriously?
• Why it’s time for advertisers to go father
• The brands ignore and exclude dads is offensive
• Finally a British advert to make us proud of dads
• Is Boots ad sexist?
• Angry dads defeat sexist ads 
• Early Learning Centre apologises for sexist tweet ridiculing dads
• Who’s the one man in TV ads British men aspire to be like