10. Robinsons—Pals

Robinsons’ “Pals” advert, which shows two boys playing together all day until the final frame reveals that the older boy is in fact the father, gained widespread praise for it’s originality. While the tagline “it’s good to be a dad, it’s better to be a friend” sparked some debate about the importance of maintaining strong parental boundaries between fatherhood and friendship, the overall sentiment was unapologetically positive about dads.

http://youtu.be/gVY220ECU2A

The next advert tell a heartwarming tale of the special bond between daughter and father, to see the advert click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

• 12 brilliant adverts starring dads that everyone will love
• Are advertisers finally beginning to take dads seriously?
• Why it’s time for advertisers to go father
• The brands ignore and exclude dads is offensive
• Finally a British advert to make us proud of dads
• Is Boots ad sexist?
• Angry dads defeat sexist ads 
• Early Learning Centre apologises for sexist tweet ridiculing dads
• Who’s the one man in TV ads British men aspire to be like