5. VW Polo—Stay In Safe Hands

This clever and moving advert shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”.

http://youtu.be/SvyoisodnP8

Want to see the advert that British fathers related to most? Click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

• 12 brilliant adverts starring dads that everyone will love
• Are advertisers finally beginning to take dads seriously?
• Why it’s time for advertisers to go father
• The brands ignore and exclude dads is offensive
• Finally a British advert to make us proud of dads
• Is Boots ad sexist?
• Angry dads defeat sexist ads 
• Early Learning Centre apologises for sexist tweet ridiculing dads
• Who’s the one man in TV ads British men aspire to be like