Top marks to Cheerios for probably the best dad advert ever

 2  108





1. Cheerios #HowToDad advert 

This is our all time favourite example of a dad in an ad. The Cheerios #HowToDad advert, launched in Canada, has been heralded as signaling the death of the idiot dad and with a lyrical celebration of fatherhood that declares: “being awesome isn’t about breaking rules, it’s about making them…..when a rule is broken we’re the enforcement, when a heart is broken we’re the re-enforcement”.

Check out this bonus advert which tells the tearjerking story of a Thai girl who wished for a better father.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • karen woodall

    Oh but you missed out the very best one ever….straight from my working class roots, look at this dad and his boy living family lives whilst sharing a passion for dancing….isn’t he just the coolest dad you have ever ever seen (ok I admit it, I’ve got a thing for him, have asked Nick to buy a tank top and some flaredemoniums as he calls them but as a punk at heart he’s not having it!)


    • Inside MAN

      I hadn’t seen that Karen—-until now—-it’s brilliant! Will share it.



Get insideMAN’s latest posts and updates by email

Signup now to get fresh news and content. Add your name and email address below.

Latest Tweets

Latest Facebook Posts