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Colman’s advert celebrates the male approach to emotional support

January 20, 2015 by Inside MAN Leave a Comment

 11. Colman’s Shepherd’s Pie Advert

This mini soap opera of an advert tells the tell of what happens when a dad tries to support his daughter after a break up, with the help of a shepherd’s.

One Guardian commentator unkindly described this as advert as an example of “Modern Man dutifully acknowledging how useless he is…luckily for him, he has a packet of dehydrated pie that promises to ‘say it all’.”

Another way to view this advert is as a celebration of the tender stoicism of paternal masculinity.

http://youtu.be/v1YJfmLqrOY

The next advert takes an original take on the father-son relationship, you can watch it now by clicking here.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: Colmans, dads in ads, fatherhood, media portayals of men, MenBehavingDADly

InsideMAN is committed to pioneering conversations about men, manhood and masculinity that make a difference. We aim to create spaces where the voices of men, from many different backgrounds, can be heard. It’s time to have a new conversation about men. We'd love you to be a part of it.

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