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12 brilliant adverts starring dads that everyone will love

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For years, the tendency of big brands to sell their products by portraying fathers as idiots has been viewed as one of the leading causes of the media’s “creeping moronification of men”.

It’s an issue that perturbs both social conservatives, who link the demonisation of dads in “ad land” to family breakdown, and progressive liberals who believe the feckless father stereotype holds back women’s progress by affirming the expectation that parenting is women’s work.

So as part of our #MenBehavingDADly series of articles, we’ve decided to balance out all those negative portrayals of men and fathers in TV advertising, by compiling our top twelve favourite “dads in ads” for you starting with……..

12. McDonalds Brilliant Dad’s Voice Advert 

This tender, low-key advert that shows how Ronald McDonald House Charities provide free home-from-home accommodation for dads (and mums) with a child in hospital. The whole theme of the ad is the importance of children in hospital having something familiar and reassuring close by, in this the thing the child finds most comforting is “dad’s voice”.

http://youtu.be/GEpwdzbVZMM

Next up, Number 11 on our list is a brilliant that shows that you don’t have to say much to be a great dad, click here to see the next advert.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

Colman’s advert celebrates the male approach to emotional support

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 11. Colman’s Shepherd’s Pie Advert

This mini soap opera of an advert tells the tell of what happens when a dad tries to support his daughter after a break up, with the help of a shepherd’s.

One Guardian commentator unkindly described this as advert as an example of “Modern Man dutifully acknowledging how useless he is…luckily for him, he has a packet of dehydrated pie that promises to ‘say it all’.”

Another way to view this advert is as a celebration of the tender stoicism of paternal masculinity.

http://youtu.be/v1YJfmLqrOY

The next advert takes an original take on the father-son relationship, you can watch it now by clicking here.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

Robinsons’ “pals” advert shows the great bond between dads and sons

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10. Robinsons—Pals

Robinsons’ “Pals” advert, which shows two boys playing together all day until the final frame reveals that the older boy is in fact the father, gained widespread praise for it’s originality. While the tagline “it’s good to be a dad, it’s better to be a friend” sparked some debate about the importance of maintaining strong parental boundaries between fatherhood and friendship, the overall sentiment was unapologetically positive about dads.

http://youtu.be/gVY220ECU2A

The next advert tell a heartwarming tale of the special bond between daughter and father, to see the advert click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

Wrigley’s heartwarming advert shows the power of the father-daughter bond

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9. Wrigley’s–Sometimes The Little Things Last the Longest 

In 2013, a survey by Netmums revealed that nine out of ten parents felt TV dads do not reflect the contribution that fathers make to family life in the real world. Three out of ten went further and said the way dads are portrayed in the media is a “subtle form of discrimination”.

 

This is a heartwarming advert from Wrigley’s certainly isn’t guilty of that. It tells a beautiful father-daughter story from early childhood to leaving home.

The next advert celebrates the father-son relationship in a great way, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

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Lego tells a great father-son story to advertise its plastic bricks

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8. Lego: Let’s Build 

There are a growing number of father-daughter adverts but not so many father-son ads. This one from Lego is narrated by a young buy who describes his dad as the “guy who will always go an extra brick with me”.

The next advert shows how dads have to compromise on many areas of family life bar one, click here to see the advert now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

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A dad has to compromise in many areas of life, but not this one….

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7. VW Tiguan—Priorities 

This advert shows how a dad has to compromise in various areas of his family life, but not when it comes to his car, there is no compromise! 

 

http://youtu.be/tt_r1IAh1yA

The next advert honors the everyday moments that make fathers and fatherhood special, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

Oral B adverts capture the awesome power of fathers

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6. Oral B—#PowerofDad

Oral-B’s #PowerofDad adverts honour the everyday experiences of fatherhood. From reading a bedtime story, to playing catch, to making breakfast together, it’s the little moments between fathers and their children that power the biggest smiles.

 

https://www.youtube.com/watch?v=eyvtdQL1jzk

The next advert captures the lifetime of moments between a protective father and his daughter as imagine by the makers of VW Polo, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

VW polo advert shows that a dad is for life

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5. VW Polo—Stay In Safe Hands

This clever and moving advert shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”.

http://youtu.be/SvyoisodnP8

Want to see the advert that British fathers related to most? Click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

This is the dad ad that most British fathers can relate to?

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4. Halifax

Seven out of ten men think we’re stereotyped in the media and yet half of us still aspire to be like one particular man from the world of TV adverts. According to a survey by the male suicide prevention charity CALM, men  most want to be like the  overweight, beardy dad Paul Knowles who loves doing things for his family and puts “more effort into [their] holiday than most do at work. A total of 45% of men told CALM they can relate to Paul and 51% say they aspire to be like him. As the advert says, “Paul, in our eyes, you’re already a winner”.

http://youtu.be/VZlZ_6l8ul4

How did Sainsbury’s put Asda to shame with a Christmas ad about fatherhood? Click here to find out.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

Sainsbury’s shows Asda how to make a dad ad

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3. Sainsbury’s Christmas Advert—Homecoming

In 2012, Asda’s “behind every great Christmas there’s mum (and behind mum is Asda)” advert sparked 620 complaints of sexism when it pulled off the rare feat of uniting the feminists at Mumsnet and Women’s Hour with the aggrieved dads at Fathers4Justice. The retailer responded defiantly with a survey stating eight out of ten mums who shopped at Asda supported the ad and went on to introduce a new “approved by mums” rating on a wide range of products from apples to toilet paper.

The following year Sainsbury’s released this wonderful Christmas cracker of an advert, showing Asda how to make a great dad ad in the process…..

http://youtu.be/GvxfUhwGV54

To laugh at the lyrics in this next advert which celebrates fatherhood by parodying 80s pop , click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also: