Not On The High Street, an online business founded and run by women, is giving voice to a new generation of dads known as DADpreneuers. Here’s what they have to say……
—This is article #34 in our series of #100Voices4Men and boys
Another dad backing Not In The High Street’s DADpreneur project is the award-winning film maker David Bond, who created Project Wild Thing project to reconnect children with the outdoor play.
http://youtu.be/ViUAKJ8q8-U
In his interview for Not In The High Street’s DADpreneur campaign Bond said:
“I’d really encourage the dads out there to think about ways they can re-jig their working lives and find things you can do that allow you to stay really connected with your family, there’s no shame in it.
“What children love is time with adults that they love, ideally outdoors, that’s what makes children happy and it always will and it always has. I try to spend a bit of time outside with my children everyday.
“I really think were going to be the first generation that says dads have got to be more engaged, or least a lot more dads will be more engaged in our generation and that will be for the massive benefit of the children they are bringing up.”
So what is a DADpreneur?
For some it is a dads who create a business around parenting or children like the dads at Lostmy.name who won a record £100,000 investment on Dragon’s Den.
http://youtu.be/SbucAnKJifs
For others, it’s a dad in any field of business who is actively shaping his life to try and find the perfect balance of work and fatherhood. One such DADpreneur is Jay Cooper who told us about his experience in this article: What does it mean to be a “DADpreneur”?
—Find out more about DADpreneurs at the Not On The High Street website.
You can find all of the #100Voices4Men articles that will be published in the run up to International Men’s Day 2014 by clicking on this link—#100Voices4Men—and follow the discussion on twitter by searching for #100Voices4Men.
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