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Go and see X + Y, it’s funny and it says good things about men

March 26, 2015 by Inside MAN 3 Comments

I saw a film at the weekend that was the single most positive portrayal of men that I can remember seeing on the big screen. In it there are no fewer than four – count them, four – key male characters who are unfailingly decent and inspiring.

As such, I felt I should bloody well shout about it and tell as many people as possible to go and see it too. So that’s what I’m doing.

The film is X + Y, a perfectly-formed little bitter-sweet British comedy about a teenage boy who is both autistic and brilliant at maths. As a young boy Nathan’s dad, who was the only person who could communicate with him, is killed in a car crash.  Nathan is brought up by his lovely but devastated single mum, who not only carries deep grief for the loss of her husband, but also struggles to connect with her autistic son.

Not an oaf or a cad in sight

The central thread of the film follows Nathan’s gradual emergence from his shell, as he’s given the opportunity to compete in the International Maths Olympiad. Along the way, the film shows how both he and his mum grow personally and so does the relationship between them.

But the element of the film that’s so refreshing is that all of the core male characters are shown to be mature, loving and well-rounded men. There isn’t a bumbling oaf, or sneering cad in sight. And it’s still very funny.

From the loving dad, who we get to know through flash backs, to the sensitive therapist who first diagnoses Nathan’s autism, right through to the headmaster who’s first to recommend he takes special tuition in maths, and the maths teacher who goes on to become Nathan’s mentor, not to mention Nathan himself, there isn’t a dolt or a git in sight. Even the slightly officious maths coach, who leads the team in the International Maths Olympiad, is still basically a lovely bloke.

Hot Fuzz Vs Knocked Up

The closest the film comes to having a villain, is in the cruel rivalry between two of Nathan’s male maths team members, but even these two young men are presented as complex and ultimately decent, even if they are flawed.

The male characters in X + Y aren’t sliced-white perfect, it’s just the writers have chosen to sidestep the tired old man-child clichés that so often appear in contemporary film comedies. (To be fair, British film comedies have a better track record at creating decent male characters than the ones cranked out by Hollywood – compare Shaun of the Dead and Hot Fuzz, to Dumb and Dumber and Knocked Up, for example.)

But the depth of the characters in X + Y gave me the feeling that this time the writers had actually gone out to say something decent about men.

Over the last year, there’s been a real shift in the way dads are portrayed in adverts — both on TV and in the cinema, we’re starting to see advertisers targeting men by actually showing how much they care for their families. On “Super Bowl Sunday” in January, known as America’s highest-revenue advertising slot, ad firms seemed to compete with each other to run the most dad-friendly ads.

Wouldn’t it be great if X + Y were to herald a shift in the way men are portrayed in the main attraction as well?

By Dan Bell

If you liked this article and want to read more follow us on Twitter @insideMANmag and Facebook

Also on insideMAN:

  • Twelve brilliant adverts starring dads that everyone will love
  • Is this year’s Super Bowl the most dad-positive ever?

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Filed Under: Men’s Interests Tagged With: Articles by Dan Bell, media portayals of men, X + Y

This year’s Super Bowl adverts are the most dad positive ever

January 28, 2015 by Inside MAN Leave a Comment

America’s 49th Super Bowl, to be held this weekend, will bombard over 100 million televisions viewers with positive messages about fatherhood.

Super Bowl Sunday consistently produces the largest TV audience of the year in America and the competition amongst advertisers to create the most memorable commercial has become part of the annual tradition.

This year, for the first time, advertisers are not just fighting to create the best ad, but also to create the most father-friendly campaign. For an insight into the rapidly changing nature of advertising to dads in America. According to Jack Neff of Ad Age, adverts have often ignored dads or portrayed them as “a dolt, but not at this year’s Super Bowl.

During Super Bowl XLIX (that’s 49 if you don’t read Roman numerals), at least three major advertisers will run adverts promoting positive portrayals of fatherhood. They are:

Nissan #WithDad Campaign

Nissan’s #WithDad campaign features a series of seven teaser videos from popular YouTube broadcasters ahead of its main advert which will be revealed during the game. The teasers include this “crazy plastic ball prank” from Roman Antwood:

http://youtu.be/8yEgN3yj6xY

Nissan says: “We recognise the difficult task of balancing work and family life. That’s why of #WithDad campaign brings this very real struggle to life. #WithDad is a celebration of and inspiration for dads who find innovative and exciting ways to make life better for their kids and families.”

Toyota #OneBoldChoice Campaign

Toyota’s “One Bold Choice Leads to Another” campaign will feature both famous dads and everyday fathers who they say have made “bold, lasting contributions to the their families”. This trailer for the #OneBoldChoice campaign, called “To Be A Dad”, stars a number of American football players:

http://youtu.be/PZ-Yiuc9sOQ

Dove Men+Care #RealStrength

Dove’s #RealStrength advert shows kids of all ages calling on their father in a montage of emotional moments that capture some of the key stages n the fatherhood journey:

Dove says: “Ninety per cent of men around the world say that their caring side is part of their masculinity and strength. Let’s acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.”

—Photo: Flickr/Jeepers Media

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love 
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like 

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Filed Under: Men’s Interests Tagged With: #OneBoldChoice, #RealStrength, #WithDad, dads in advertising, Dove Men+Care, fatherhood, media portayals of men, men in the media, MenBehavingDADly, Nissan, sub-story, Toyota

Crap dad cartoon: sexist or funny?

January 25, 2015 by Inside MAN 7 Comments

There’s a brilliant short cartoon that’s been doing the rounds on social media and is stirring up a big debate about the way dads are portrayed in popular culture. The one minute animation—“I’ll get the ice-creams”—has been broadcast by the BBC who describe it as follows:

“A man is left to look after his kids while his wife goes to fetch some ice creams. Result = chaos.”

As I watched it for the first time I was at first delighted by the beautifully timed slapstick of the piece, which showed a hapless parent struggling to prevent two young children from hilarious pratfalls. As I watched with glee, my inner gender warrior also asking:”Is that a man?”; “Is it a dad?”; “Is it a generic androgynous parent struggling with kids or is it another sexist portrayal of a useless dad?.”

And then the pay-off arrived, as the competent wife and mum returns to discover the chaos that (according to stereotype) is bound to ensue when you leave children to be cared for by a man.

So then the question arose in me, is this funny or is this sexist? I took to social media to find out how people were responding and here’s a selection of what people said. Firstly some men and women seemed to relate to the comedy in the cartoon:

Arthur Cruz: “God I can imagine that being me when I become a dad xD.”

Irene Adler: “This is not only funny but very accurate.”

Martina Ni Riain Downey: “This is what most women imagine will happen if they leave dad alone with the kids for five minutes.”

David King Wonder: “Kids with dad alone is never a good idea… LOL. I HOPE THEY STILL ALIVE.”

Glenda Carr: “I agree David, many times I left the girls home with their dad for a few hours and got back & my clean home looked like a tornado hit, I was like WTF happened in here?! Lolol.”

Tara Kennedy: “I agree with David men find it a LOT harder than women to care for children bless them, oh well.”

Taking a stand for dads

Then I started to see something interesting happen as men stepped forward and challenged the stereotype that dads are helpless with kids:

Rob Anthony: “I take care of all three of mine from morning till evening before my day begins. Ya’ll must be some sorry a$$ people to believe that.”

Graham Johnston: “You guys need better partners.”

David J Brown: “Good to see gender stereotyping & sexism is alive and well.”

Al Moanin Koasohr Eperiam: “Believe it or not there are a lot of men out there that knows how to take care of children better than the moms.”

Mums supporting dads 

And some mums waded in on the side of dads:

Renee Neri: “I hate going to the playground and my husband is actually MUCH better than me playing with them in the playground, am tired of videos making fun of dads, they are great and constantly trying to help….we need to stop putting dads down.”

Jessica Nitschke: “How sad that women don’t choose to have children with men they believe are capable of taking care of their children properly  I am blessed to be able to leave & know 100% that our children will be taken care of, the house will be in order & that I don’t have to worry! Thank God I made a smart informed decision!”

Sense of humour bypass?

Just as I was feeling justified in my belief that this cartoon is a bit sexist against men, I spotted another group of people commenting who made me wonder if I was having a sense of humour bypass:

Kelly Jo: “Can’t you just laugh? Maybe your day would be brighter.”

Metasymplocos: “Damn it’s an ANIMATION! stop trying to put your real life issues in it! Gees!” I enjoyed it!

I remembered that before my inner gender warrior kicked in, I was enjoying the skillfully crafted comedy in the film. Why, oh why, oh why can I not just laugh at funny stuff? I guess it’s because of the double standards. I guess it’s because jokes that stereotype men are tolerated in ways that jokes stereotyping women aren’t.

Maybe if I felt free to laugh at both men and women then  I wouldn’t be so critical. And  then I saw this comment and it made me feel like some kind of balance had been restored:

OhFishyFish: “Bet it took her so long because she had to park the car. :p”

Humour is often about context (you had to be there!). I don’t personally find jokes about women drivers funny, but as a riposte to a sexist joke about men, it was witty put down that speaks a thousand words about the sexist double standards that are reflected in the humour we will and won’t laugh at.

So what do you think? Is this cartoon sexist or funny?

—Photo:flickr/Fabio Di Lupo

By Glen Poole 

In the run up to the launch of a new film on Fatherhood called DOWN DOG, insideMAN will be publishing a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.  

Down Dog is released in selected cinemas on 14 February 2015. For more information see www.downdogfilm.com

If you liked this article and want to read more, follow us on Twitter @insideMANmag and Facebook.

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Filed Under: Men’s Interests Tagged With: media portayals of men, men in the media, MenBehavingDADly, sexism against men, sexist double standards, sub-story

12 brilliant adverts starring dads that everyone will love

January 20, 2015 by Inside MAN Leave a Comment

For years, the tendency of big brands to sell their products by portraying fathers as idiots has been viewed as one of the leading causes of the media’s “creeping moronification of men”.

It’s an issue that perturbs both social conservatives, who link the demonisation of dads in “ad land” to family breakdown, and progressive liberals who believe the feckless father stereotype holds back women’s progress by affirming the expectation that parenting is women’s work.

So as part of our #MenBehavingDADly series of articles, we’ve decided to balance out all those negative portrayals of men and fathers in TV advertising, by compiling our top twelve favourite “dads in ads” for you starting with……..

12. McDonalds Brilliant Dad’s Voice Advert 

This tender, low-key advert that shows how Ronald McDonald House Charities provide free home-from-home accommodation for dads (and mums) with a child in hospital. The whole theme of the ad is the importance of children in hospital having something familiar and reassuring close by, in this the thing the child finds most comforting is “dad’s voice”.

http://youtu.be/GEpwdzbVZMM

Next up, Number 11 on our list is a brilliant that shows that you don’t have to say much to be a great dad, click here to see the next advert.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like 

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Filed Under: Men’s Interests Tagged With: dads in ads, fatherhood, gender stereotypes, McDonalds, media portayals of men, MenBehavingDADly, Ronald McDonald House Charities

Colman’s advert celebrates the male approach to emotional support

January 20, 2015 by Inside MAN Leave a Comment

 11. Colman’s Shepherd’s Pie Advert

This mini soap opera of an advert tells the tell of what happens when a dad tries to support his daughter after a break up, with the help of a shepherd’s.

One Guardian commentator unkindly described this as advert as an example of “Modern Man dutifully acknowledging how useless he is…luckily for him, he has a packet of dehydrated pie that promises to ‘say it all’.”

Another way to view this advert is as a celebration of the tender stoicism of paternal masculinity.

http://youtu.be/v1YJfmLqrOY

The next advert takes an original take on the father-son relationship, you can watch it now by clicking here.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: Colmans, dads in ads, fatherhood, media portayals of men, MenBehavingDADly

Robinsons’ “pals” advert shows the great bond between dads and sons

January 20, 2015 by Inside MAN Leave a Comment

 

 

 

 

10. Robinsons—Pals

Robinsons’ “Pals” advert, which shows two boys playing together all day until the final frame reveals that the older boy is in fact the father, gained widespread praise for it’s originality. While the tagline “it’s good to be a dad, it’s better to be a friend” sparked some debate about the importance of maintaining strong parental boundaries between fatherhood and friendship, the overall sentiment was unapologetically positive about dads.

http://youtu.be/gVY220ECU2A

The next advert tell a heartwarming tale of the special bond between daughter and father, to see the advert click here now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: dads in ads, fatherhood, media portayals of men, MenBehavingDADly, Robinsons

Wrigley’s heartwarming advert shows the power of the father-daughter bond

January 20, 2015 by Inside MAN Leave a Comment

9. Wrigley’s–Sometimes The Little Things Last the Longest 

In 2013, a survey by Netmums revealed that nine out of ten parents felt TV dads do not reflect the contribution that fathers make to family life in the real world. Three out of ten went further and said the way dads are portrayed in the media is a “subtle form of discrimination”.

 

This is a heartwarming advert from Wrigley’s certainly isn’t guilty of that. It tells a beautiful father-daughter story from early childhood to leaving home.

The next advert celebrates the father-son relationship in a great way, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: dads in ads, fatherhood, media portayals of men, MenBehavingDADly, Wrigleys

Lego tells a great father-son story to advertise its plastic bricks

January 20, 2015 by Inside MAN 1 Comment

8. Lego: Let’s Build 

There are a growing number of father-daughter adverts but not so many father-son ads. This one from Lego is narrated by a young buy who describes his dad as the “guy who will always go an extra brick with me”.

The next advert shows how dads have to compromise on many areas of family life bar one, click here to see the advert now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: dads in ads, fatherhood, Lego, media portayals of men, MenBehavingDADly

A dad has to compromise in many areas of life, but not this one….

January 20, 2015 by Inside MAN Leave a Comment

 

 

 

 

7. VW Tiguan—Priorities 

This advert shows how a dad has to compromise in various areas of his family life, but not when it comes to his car, there is no compromise! 

 

http://youtu.be/tt_r1IAh1yA

The next advert honors the everyday moments that make fathers and fatherhood special, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

Share article

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Filed Under: Uncategorized Tagged With: dads in ads, fatherhood, media portayals of men, MenBehavingDADly, VW Tiguan

Oral B adverts capture the awesome power of fathers

January 20, 2015 by Inside MAN Leave a Comment

 

 

 

 

6. Oral B—#PowerofDad

Oral-B’s #PowerofDad adverts honour the everyday experiences of fatherhood. From reading a bedtime story, to playing catch, to making breakfast together, it’s the little moments between fathers and their children that power the biggest smiles.

 

https://www.youtube.com/watch?v=eyvtdQL1jzk

The next advert captures the lifetime of moments between a protective father and his daughter as imagine by the makers of VW Polo, click here to see it now.

In the run up to launch of the film Down Dog on 14 February, insideMAN is running a series of articles about fatherhood and we’d love you to get involved. You can join the conversation on twitter by using the hashtag #MenBehavingDADly; leave a comment in the section below or email us with your thoughts and ideas for articles to insideMANeditor@gmail.com.

For more information about the film see www.downdogfilm.com

See also:

  • 12 brilliant adverts starring dads that everyone will love
  • Are advertisers finally beginning to take dads seriously?
  • Why it’s time for advertisers to go father
  • The brands ignore and exclude dads is offensive
  • Finally a British advert to make us proud of dads
  • Is Boots ad sexist?
  • Angry dads defeat sexist ads 
  • Early Learning Centre apologises for sexist tweet ridiculing dads
  • Who’s the one man in TV ads British men aspire to be like

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Filed Under: Uncategorized Tagged With: dads in ads, fatherhood, media portayals of men, MenBehavingDADly, Oral B

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